Yellow Backie is an initiative to spark some love between Amsterdam locals and its visitors with a famous Dutch custom: riding on the luggage rack of a friend’s bike.

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Yellow Backie is a unique possibility for visitors to experience Amsterdam through the eyes of an Amsterdammer, and for Amsterdammers to meet new people from around the globe. It’s a bit like couchsurfing, on a bike, without the smelly socks in your living room.

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Created with Matthijs Groos @ Wilmar/Matthijs

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The Guardian / CNN / Vice / Lonely Planet
 

1 x ADCN Lamp (bronze)

1 x Cannes Lions (short list)

1 x DDA (short list)